Marketing strategy

The BITKOM-survey „Trends in Online-Shopping“ underlines: E-mail marketing is considered the most effective form of advertisement. Vital is a well thought out e-mail marketing strategy, which is in-line with all other external company communications.


We support you to create and optimise the e-mail marketing fitting your company. Our experienced team develops together with you strategic concepts to enable you to fully access to your customer potentials and secure them long-term.


  • What are your goals - and how to measure them in quality and quantity (KPIs)?
  • Who do you want to reach? Is the quality of your currently available addresses sufficient?
  • Via which digital touch-points can you acquire additional leads?
  • Which content is relevant for your target group - which teaser work best in the subject line?
  • Which design ensue best reaction by your customers? Which test- scenarios are sensible?
  • How to release mailings technically most easy and automated?
  • When is the best point in time to release mailings?
  • Which trigger-mails or cross-media-campaigns support customer communication best?
  • Which measures for optimisation can be identified from the extensive reporting data?
  • Which laws and regulations need to be observed It is our aim to be your reliable partner on the road to your e-mail marketing success.


We are happy to assist you, please give us a call under +49 69 999 99 41 01.