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Reporting

With the reporting tool of empaction you have real-time detailed information about how your e-mail campaign has arrived - in the truest sense of the word. Who opened your campaign? When and where? Which links did they click on? Were there bounces or cancelations? How does this compare to previous campaigns? These and many other questions can be answered with the reporting tool of empaction using compelling and clear graphics. Future campaigns will be more and more successful.


The reporting tool of empaction shows you:

 

  • which recipient opened your campaign at what time. This allows optimization of the dispatch time continually.

  • where the recipient was when the campaign was opened (geo reporting in form of a heat map).

  • which links were clicked (click tracking) and what was particularly interesting. This is relevant for further segmentation and content planning of future campaigns.

  • which addresses were bounced or unsubscribed.

  • which e-mail clients were used.

  • what conversion rate you were able to achieve.

  • a number of additional indicators be evaluated and compared in individual reports - for your long-term strategy. A connection with Google analytics is also possible. Here you can learn which pages are most popular, what products are in demand or which customers were cart dropouts.
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